Yasen Expo: New Opportunities in the Outdoor Camping Industry, a Bridge for Automotive Service Stores

With the improvement in people's living standards and their growing desire to explore nature, outdoor camping has gradually become a new favorite among urban dwellers. However, turning this trend into real business opportunities is a challenge for many outdoor camping product companies. The China International Automotive Service Products and Equipment Exhibition (Yasen Expo) provides an answer to this problem.

1. New Demands in the Outdoor Camping Industry

In recent years, the outdoor camping industry in China has developed rapidly, with consumer demand for camping gear becoming increasingly diverse and specialized. From tents and sleeping bags to portable stoves and outdoor lighting, every product is constantly innovating and upgrading. However, reaching these consumers effectively remains a key issue that businesses must address.

2. The Unique Value of Yasen Expo

As the leading event in China's automotive service industry, Yasen Expo covers an exhibition area of 250,000 square meters. The event attracts nearly 300,000 visitors and exhibitors from both the new energy vehicle and internal combustion engine vehicle sectors. Exhibitors include vehicle manufacturers, 4S groups, dealerships, traders, county service providers, and end customers (including car service chains, repair factories, brand repair shops, maintenance shops, car washes, etc.). This provides an excellent platform for outdoor camping product companies to showcase their latest products and engage directly with potential customers and partners.

3. The Role of Automotive Service Stores as a Bridge

Automotive service stores, as high-frequency venues for car owners, have a strong customer base and high trust levels. Through Yasen Expo, outdoor camping companies can connect with these stores and directly display their products to car owners, opening new sales channels.

With 300 million car owners visiting service stores for maintenance, film application, repairs, car washes, and beauty services more than twice a year, the 40+ minute service time becomes an ideal opportunity for sales conversion.

4. Practical Results from Yasen Expo

Companies that have participated in Yasen Expo report significant brand exposure and tangible orders and collaboration opportunities. More importantly, by collaborating with automotive service stores, companies can gain deeper insights into car owners' needs, continuously optimizing their products to meet the market demands.

5. Industry Communication and Collaboration

Yasen Expo is not only a platform for showcasing and selling products, but also a venue for industry communication and collaboration. Outdoor camping companies can exchange experiences with peers, establish connections with suppliers, technology providers, and more, driving innovation and development in the industry.

6. Future Outlook for the Industry

As the outdoor camping industry matures, companies need to continuously innovate and adjust strategies to adapt to market changes. Yasen Expo provides an ideal platform for businesses to grasp industry trends and position themselves for the future. Whether for product innovation, market expansion, or brand building, Yasen Expo offers robust support.

Yasen Expo 34th Edition Highlights: Camping and Outdoor Products

Exhibited Products in the Camping and Outdoor Products Section:

Outdoor Camping and Accessories: Long-distance travel bags, solar-powered backpacks, mountaineering backpacks, first aid kits, compasses/positioning systems, stoves/fuels, first aid supplies, emergency lights, hiking shoes, walking shoes, climbing shoes, beach sandals, outdoor casual shoes, torches, protective gear, outdoor water bottles, helmets, moisture-proof mats, ground mats, water bottles, stoves, barbecue grills, communication/navigation tools, outdoor knives, watches, shooting gear, binoculars, trekking poles, towels, portable power banks, etc.

RV Camping: RV manufacturers and refitting companies, RV sales, rental companies, leisure vehicle-related companies, both domestic and imported self-propelled and towed RVs, campgrounds, campsite planning and design firms, investment and financing institutions, wooden houses, RV accessories, etc.

Outdoor Furniture: Garden tables and chairs, outdoor sofas, folding chairs, leisure lounges, public seating, light-up furniture, outdoor furniture panels and fabrics; swings, hammocks, hanging baskets, rocking chairs; umbrellas, patio umbrellas, wooden umbrellas, beach umbrellas, Roman umbrellas, banana umbrellas, advertising umbrellas; shades, tents, membrane structures; barbecues, outdoor heaters, firepits, wooden houses, pavilions, and accessories.

Tourism Investment: Scenic spots, travel agencies, theme parks, amusement parks, museums, planning and consulting services, park landscaping, cultural tourism performances.

Booth Reservations Now Open

Exhibitors, both new and returning, can scan the QR code below to fill out the exhibitor registration form and apply for a booth at Yasen Beijing Expo 2025, joining over 6,000 leading companies from around the world.

Whether it's automotive film, car cleaning, car maintenance, auto electronics, automotive repairs, RVs, outdoor camping, or automotive culture, the latest technologies and products are all available at this exhibition. This full industry chain exhibition format offers exhibitors and visitors more business opportunities and collaboration potential.

Conclusion

Yasen Expo is the largest automotive aftermarket industry chain exhibition in China. Every year, Yasen Expo innovates, showcasing the latest market trends, new products, new profit models, and new dealerships. It is not only a display window for outdoor camping companies but also a bridge for communication between these companies, automotive service stores, and car owners. Through this platform, businesses can better understand market needs, optimize products, expand their business, and contribute to the collective growth of the industry. With over 180,000 automotive service store buyers attending each event, the opportunities to convert prospects into clients are endless.