Two Breakthrough Directions in Technology
Fast application is one direction. DEYI has introduced a 3-hour car film installation, ushering the industry into the fast era. The competition around "fast application" is expected to be showcased at the 2025 Beijing Yasen Exhibition.
At the same time, thickness is another new direction. The debut of 16MIL film at the 2024 Beijing exhibition caused a stir in the industry. As the competition in the color-change film market intensifies, thickness has become an important marketing point.
"Design Comparison" Stumps the Floor Mat's Real Estate Transformation
The crazy film industry is seizing the spotlight from 360 floor mats, but the profitability of floor mats has not diminished. In fact, market changes and opportunities are even more important to pay attention to.
The southern factories are heading north, marking the beginning of the "Real Estate 2.0" era.
As soon as the 2025 Beijing exhibition concludes, the northern headquarters of Caiduoduo was established, marking an important milestone in the "Southern factories heading north" trend and the beginning of the new era of real estate transformation.
Caiduoduo is one of the first companies in China to introduce 3D embossed embroidery (wireless embroidery) and was among the pioneers to launch the 360 soft-pack, customized to the original vehicle's color and design.
At the 2024 Beijing Yasen Exhibition, Caiduoduo has already reserved a 216m² booth for the 2025 Beijing Yasen Exhibition and will co-host the "2025 National Automotive Floor Mat Local Factory Transformation and Upgrading Forum" with the Yasen Exhibition Organizing Committee.
Additionally, many southern companies, including Guangzhou Fengtian, Guangzhou Jiuzhou Leather, and Guangzhou Bangban, are actively heading north, selecting the Yasen Exhibition to contribute to the "Real Estate 2.0" era of floor mats.
Will TPE Floor Mats Become the New Favorite?
TPE stands for Thermoplastic Elastomer, combining the elasticity of rubber with the plasticity of plastic. It offers five major advantages: environmental friendliness, durability, comfort, slip resistance, and ease of cleaning. Brands like 3W, Jinri, and Sansheng are aggressively expanding. Unlike 360 soft-pack floor mats, TPE floor mats can be self-installed by car owners, providing stores with an alternative revenue stream.
The Opportunities Behind the Slimming of Wooden Flooring
Similar to 360 floor mats, wooden flooring is becoming a new mainstream branch. At the 2024 Beijing Yasen Exhibition, many wooden flooring companies participated, including Dongmei Xidu, which is praised as the "ceiling of flooring." The company was busy throughout the four days of the exhibition, with senior representatives from dozens of car manufacturers, including Li Auto, visiting their booth for discussions. Wooden flooring is becoming a standard feature for popular stores and is also a category that pre-installed car manufacturers are highly interested in.
There is no doubt about the profitability of wooden flooring, but two issues need to be addressed: first, reducing the weight of the wooden flooring to improve endurance; second, adapting the technology to meet the curved surfaces required for family sedans. Once these issues are resolved, wooden flooring could become a strong competitor to 360 soft-pack products.
One Car, One Edition and Integrated Car Interiors
"One Car, One Edition" is essentially integrated car interiors. Ten years ago, many leading brands like Weiwei and Laorentou proposed the concept of integrated car interiors, but it is only now that it is truly being implemented. Companies like Zengcheng Car Interiors, Caiduoduo, Hongtu, Lingyue, Kaden, Cable, and Chaoyoushi, which represent full industrial chain factories focusing on whole-plant output, along with brands like Deshukang, Qingfeng Cheying, and Naide, which specialize in the branding integration of floor mats and seat cushions, are already leading the way in the implementation of integrated car interiors.
The Blurred Boundaries Between Small Products and Small Electronics
Small products, big market—brands like Xiangbainian, DAD, Che Dafu, Urite, 3R, and many others that have consistently participated in the Beijing Yasen Exhibition are achieving impressive results both online and offline, domestically and internationally, which confirms this trend.
The Boundaries Are Becoming Increasingly Blurred
The combination of aromatherapy and electronics has created a new "smart fragrance" sector. Fragrance brands like Xiangbainian and Kongjian Weishi have pioneered new spaces, and we’ve noticed that traditional automotive electronics companies like Tiejiangjun are also starting to explore related categories.
Similarly, the integration of wooden flooring with smart electric speakers has led to a new track where car floor mats are combined with music and ambient lighting. At the Yasen Exhibition, two innovative exhibitors, Yunda Technology and Dongmei Xidu, are making similar attempts at innovation.
The Integration of Functionality and Creativity
The headrest by Chefu Intelligent not only features innovative fabrics but also offers intelligent adjustments for height and position, allowing the headrest to adapt to different body types. Saino has upgraded the headrest cushion for health monitoring, supporting metrics like heart rate and respiration. These entirely new functional interior accessories, combined with small electronics, are showing an accelerating trend of integration.
At this year's Beijing YASN Exhibition, a variety of smart fragrance solutions were on display, including ambient lighting aromatherapy, rearview mirror fragrances, starry sky projection aroma diffusers, and 5G smart rearview mirror fragrances. These new products, combining sound, light, electricity, and scent, offer unique and innovative smart cabin AI fragrance solutions. Meanwhile, sleep aids and automatically waking headrests, heart rate monitoring love pillows, and luxury custom products all received great orders.
Car Owners Driving the Quality Upgrades of Auto Beauty
At this year's exhibition, the number of foreign enterprise headquarters participating increased by more than 120% compared to last year, with the largest growth occurring in the beauty and maintenance sector. What market opportunities are driving this trend?
International Brands Accelerating Entry into the Chinese Market
Brands like SONAX, FIREBALL, ChemicaGluys, Limited, 3M, Meguiar's, Jitake, GRASS, FRA-BER, TUNAP, and others are intensifying their efforts to enter the Chinese market, with the Beijing Yasen Exhibition serving as a key gateway and first stop.
According to insights, one key factor driving the accelerated entry of foreign strong brands into China is the shift of the Chinese automotive beauty and maintenance market toward high-quality services. The focus of terminal stores on mid-to-high-end beauty and maintenance has significantly increased.
Competing on Quality, Willing to Profit
The automotive repair business is steadily declining, with car owners becoming more rational in their spending, placing greater importance on honest business practices, and driving differentiation among stores. This has led to a proactive increase in demand for high-quality products. Using quality products, charging higher prices, and earning more are gradually becoming the trend.
High-end car cleaning and maintenance services are gaining attention, focusing on minimal time usage, fewer workers, fewer workstations, but higher fees and maximum results. The rise of “thousand-yuan car washes” and “ten-thousand-yuan car washes” is a clear reflection of the quality upgrades in car beauty and maintenance services at stores.
Mannino is one of the domestic full industry chain enterprises specializing in fine automotive beauty, adhering to principles such as not using public molds and relying on independent development. Over the past three years, their performance has seen continuous growth, both in domestic and international markets. This has made them one of the key players in the field. Meanwhile, many other brands, such as Xinge, are also growing and thriving.
The Trend of Oil and Electric Compatibility
The market share of electric vehicles (EVs) has significantly increased, which is driving innovation and development of automotive beauty and maintenance products specifically tailored for new energy vehicles. At this year's Beijing Yasen Exhibition, over 60% of the exhibitors in the beauty and maintenance sector introduced new products for the car cleaning, beauty, and maintenance of new energy vehicles. In 2025, the beauty and maintenance products for new energy vehicles at the Beijing Yasen Exhibition are expected to experience explosive growth, presenting huge opportunities for stores nationwide to tap into the new energy vehicle beauty and maintenance market.
After the New Year, head to Beijing! Four days at the Beijing Exhibition, a yearly industry trendsetter.
Using this year’s Beijing Yasen Exhibition as a window, we have unlocked the industry secrets behind every new product, project, and order, offering valuable insights and support for navigating the era of significant change, adapting, and evolving.
The 2025 Beijing Yasen Exhibition will continue to focus on the "dual track of electric and fuel, full industry chain exhibition" positioning, aiming to strengthen and complete the supply chain. It will promote the accelerated integration of the new energy vehicle and traditional automotive aftermarket industries. At the same time, it will deepen its role as a major industry exhibition and thought exchange platform, driving the healthy development of the automotive aftermarket in the era of new energy and major transformations.